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Visitors at Light+Building 2024 in Frankfurt, Germany, swarm to the booth of Guangdong Concinnity Landscape Lighting Co Ltd for visits, negotiations and purchases. [Photo provided to chinadaily.com.cn]

While attending an industrial expo in Frankfurt, Germany, Chinese business delegate Zhu Jing from Guangdong province exulted at the booming business at her stand at 10.2 F30J at the Asian pavilion.

Zhu, a marketing director from Guangdong Concinnity Landscape Lighting Co Ltd, said participants swarmed to their booth for visits, negotiations and purchases at Light+Building 2024, which runs between March 3 and 8 and draws over 1,000 top exhibitors worldwide.

Concinnity Landscape Lighting, which is based in prefecture-level city of Zhongshan, has over 2,000 company clients in 200-odd cities in some 15 countries around the world with its high-quality products since its establishment in 1990, winning consumer's deep trust, she said.

Nikita Kalia, a participant from Australia, lauded the special effects shown by Concinnity's lighting equipment, saying the products are right what he wants as they can add glamour to a city at night for all kinds of night scenes and public spaces.

Participants at Light+Building 2024 in Frankfurt, Germany, visit the booths of exhibitors showcasing their lighting equipment and building appliances. [Photo provided to chinadaily.com.cn]

Osama Hammad, a client from Kuwait, said he is so surprised and happy to find Concinnity's lighting products, which have turned his previous ideas and creativity into a reality.

Speaking to Zhu at the Light+Building which has been held every two years since 1999 and has grown into the largest exhibition of lighting equipment and building appliances in the world, he said Concinnity's powerful and deep customization ability has helped relieve him of his previous worries.

As a renowned deep-customization Chinese manufacturer for landscape lighting equipment, Concinnity has demonstrated the powerful strength of "Made in China," Zhu said.

The booth of Guangdong Concinnity Landscape Lighting Co Ltd at Light+Building 2024 in Frankfurt, Germany. [Photo provided to chinadaily.com.cn]

As the world's second-largest economy, China ranks first in the world in manufacturing capacity, and now, almost all the global lighting-industry chains are concentrated in China, she said, adding that the participation of Chinese enterprises not only brings fame to the expo, but also more opportunities to participants.

According to Chinese Customs statistics, China's total import and export in 2023 were valued at 41.76 trillion yuan ($5.8 trillion), a year-on-year increase of 0.2 percent. Among them, the total export of China's lighting industry stood at $56.3 billion.

Zhu's colleague Chen Li said by focusing on outdoor customized lighting landscape and owning the largest customized landscape production base in China, Concinnity Landscape Lighting has brought to the expo five series of new products, including customized landscape lighting, multifunctional integrated light poles, solar lighting, airport high-pole lighting and modern urban commercial lighting.

Zhu noted that over the years, Concinnity has established a solid customer network around the world by providing professional lighting solutions, with overseas clients mainly coming from India, Thailand, Malaysia, Vietnam and Australia.

Attending Light+Building 2024 not only helped showcase Concinnity's innovative strength and expand the overseas markets, it also helped them to understand the latest industrial trends and learn from the most advanced science and technology, helping expand the company's global footprint and bolster its exploration in the European market, she said.

It is known that the ancient city of Zhongshan is not only budded "the lighting capital of China", but also "the lighting capital of the world."