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Not a few industries experienced severe “winter” against the impact of financial crisis, but China’s electrical appliances industry turned it into a rare opportunity to uplift its brand competitiveness. Local brands in Zhongshan including Donling Weili, Homa, Ouyi have been developing so quickly as to catch up with the leading brands. Electrical appliances have been gaining competitive edge relying on innovation design and brand image. The planning Nantou Electrical Appliances Shopping Mall and the influence of China (Huangpu) Electrical Appliances Trade Fair all demonstrate the transformation of electrical appliances in Zhongshan with more famous brands being established.

In the trade fairs held in the past two years, electrical appliances made in Zhongshan such as microwaves, electric rice cookers, electromagnetic ovens are quite popular. The key to its success lies in the complete range of products covering low, medium and high levels, environment-friendly design, energy-efficiency, and complete industrial chain.

China Electrical Appliances Trade Fair (Autumn) will be held at the end of August, which has attracted a lot of exhibitors with 80% booths having been booked till now. Nantou Town which is boasting of electrical appliance production will implement the “Three Transformation” policy to launch a large investment of 1.79 billion yuan to build South China Electrical Appliance Shopping Mall, which will serve as an important interface for industrial transformation and upgrading of electrical appliances in Zhongshan.