Good news comes just before the 32nd China (Guzhen) International Lighting Fair (GILF), said Cheng Qian, general manager of Brilliant Lighting Inc. Top international designers Anthony and Smith, who have signed contracts with the company, are set to arrive in Guzhen to provide advice on global market expansion.
Anthony, from Australia, graduated from the prestigious University of Melbourne, while Smith, from Italy, has worked as a designer for world-renowned companies, with extensive entrepreneurial experience.
Cheng Qian believes that international designers not only bring innovative concepts but also, more importantly, possess keen market insights.
The two international designers have significantly boosted the company's production capacity with their creativity. Up to 30% of Brilliant Lighting Inc's products are designed by them.
Thanks to their global vision and forward thinking, Brilliant Lighting Inc's products have quickly entered markets in the United States, Australia, and Europe. The company has sold thousands of Noah floor lamps designed by Anthony, with a unit price of 15,000 yuan and a profit margin of over 30%.
"Our products are even used in some Hollywood blockbusters, which made us so proud," said Cheng Qian excitedly.
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