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In Brundo's production workshop, bottles of pink-packaged sprays are continuously rolling off the production line and boxed by skilled worker.

Established about 8 years ago, this cosmetics ODM company has grown into a "dark horse" in the industry, with its annual revenue exceeding 200 million yuan and products sold worldwide.

On February 17 this year, Brundo signed an agreement with Zhongshan Torch Industry Group. Both sides will jointly build a comprehensive platform for product design and development, smart manufacturing, testing and detection and achievement commercialization to boost the digital and intelligent transformation and upgrading of enterprises.

Brundo is not the only one that sees rapid growth in Zhongshan. Statistics show that, in 2024, the output value of Zhongshan's beauty industry rose 5.4% year-on-year to 14.39 billion yuan.

A complete industrial chain covering R&D, production, sales and other aspects has been formed within Zhongshan's beauty industry, which involves more than 70 enterprises. About 20 of these enterprises including Nox Bellcow have become single-champion enterprises in niche markets.

Nox Bellcow is known as the "Foxconn of the beauty industry". Over the past 20 years, it has become one of the largest cosmetics ODM enterprises in China and one of the four largest cosmetics ODM enterprises in the world, with the largest ODM scale in the facial mask category.

In 2024, the net profit attributable to Nox Bellcow's parent company Green Pine saw a high-speed growth of over 160%.